How "Dual Pricing" Works
Titanium Program
- Our technology, credit card terminals and pin pads, offer the customer a card and cash price. (your current pricing on items remain the same)
- When a customer pays by card, they pay the card price. When paying by cash they pay the cash price (That is the "Dual Pricing")!
- Less than .1% of customers will initially complain. When explaining the high cost of taking credit cards and that you are trying not to increase your prices, customers understand. Customers have the choice of paying by card or cash.
The Economic Impact
Customers
All our data analytics show ZERO negative effects on customer counts/sales.
Your P&L statements (profit/loss)
Our experience shows an average 16% increase to the Bottom Line. Most businesses have a 1.6% - 2.5% of credit card expense to total sales. When you take that expense line out and add it to the Bottom Line on average our merchants see a 16% increase to their Bottom Line.
The Risk
"Dual Pricing" has ZERO RISK. Our agreements are month to month. There are 2 million plus merchants using Dual Pricing in the US. If "Dual Pricing" did not provide the merchants the benefits stated zero merchants would be using "Dual Price". Over 74% of the worlds merchants use a "Dual Pricing" like program. The US market was slow but is rapidly adapting to "Dual Pricing" programs.